“How can I get in front of paying customers? And how do I lock them in once they buy from me or through me?”

In response to my previous blog post, one of my readers (JJ) asked me these two great questions.  

“How can I get in front of paying customers?  And how do I lock them in once they buy from me or through me?”

Here’s my reply which I think many of you will also find helpful:

Hi JJ!

Great questions!! These are questions that are essential to ANY business, not just internet marketing. Mastering the answers to these questions will ultimately determine how successful your business is going to be. The fact that you are even thinking of this question is great news.

The first thing you should be asking yourself is “Am I targeting a niche where people regularly spend money for information and/or products?”

If you’re not sure go visit places like Amazon.com, eBay, and ClickBank to see if there are lots of products being sold related to your niche. If not, there is a high probability that there may not be very much demand for your products. On the other hand, if you find that there are lots of products related to your niche, then odds are high that you’ve found a niche that is willing to spend money and maybe even lots of it.

The second tip I have for you is to initially focus on getting in front of people as opposed to ‘paying customers’. The reason I am saying this is because I know a lot of people who think ‘freebie seekers’ don’t spend money. That is simply NOT true. If you create a compelling enough offer, many ‘freebie seekers’ will spend money (you just have to create a good enough offer).

As for your second question, (how do I lock them in once they buy from me or through me?) the best answer I can give you is to make sure you create a positive experience for them. First of all, make sure the product you are selling or promoting is in fact a very high quality product and is being sold at an attractive price. Almost everybody who purchases info products online, has at some point or another felt ripped off. When that happens to you (and unfortunately if it hasn’t already, it probably will), odds are you are going to feel upset or disappointed and even if you are lucky enough to get a refund, you will probably never buy another product from that person or company again.

However, when you purchase something that offers you incredible value, the exact opposite happens. You become a raving fan of that person and you are very likely to keep buying and buying from that person. Not only that, you are also very likely to tell your friends about it as well.

Basically, I think it comes down to building a relationship with your customers and making sure that you take very good care of them. If you focus on the following things, I think you are going to do very well.

First of all, give your subscribers something of real value for FREE. A few years ago, you could offer someone a free newsletter and they would be willing to give you their email address. Now people are much more picky about who they give their email address to and are probably looking for something that they might actually consider paying for instead.

Secondly, only sell or promote products that are considered high quality and high value. If your customers are always getting products that they consider to be of high value, they are going to keep buying your products in the future.

Thirdly, always look for ways to make your customers and subscribers feel lucky or special. Some great ways you can do this are to offer them a special discount, give them some unannounced bonuses, and create bonus packages for people who purchase products through your affiliate link.

Again, great questions JJ and I hope you have found some of these tips useful! Please let me know whether or not they have helped.

To your success!

Jit